Yesterday, April 28th 2011, a boot camp was held by our MLP in “Le Méridien” Hotel in Brussels. The Boot camp was held to promote online marketing to all of the Belgium, Luxembourg and France shops. All shops had a Licence Partner or Marketing representative present, for our shop the licence partners Nick De Clercq and Lilly Smets were present at the boot camp.
The guest speakers were Miguel Ruth (Head of the IT of E&V HQ), Andy Wöllmer (Web Services E&V HQ) and SEO/SEM-expert Marcus Daus.
They started with a quick introduction of online marketing and what E&V HQ is already doing. They continued with an in debt explanation/conversation about the shop website and what it can be used for, what you can expect of a website. As well as the time needed to maintain the website. We also talked about social media, google tools and … We are not going to tell you everything.
It was an overall interesting and educational experience and I am happy to say that most of the suggestions/optimization are already implemented by us. It was also fun to know that they appreciated the Wikipedia-page that I created. As said by Nick De Clercq
Here are some pics from this boot camp: